Running Google Ads on a Small Budget for BtoB — How to Design and Run a Weekly Routine That Delivers Results on a Few Tens of Thousands of Yen a Month (archived 2026-07-27)

A practical guide to Google Ads for BtoB companies wanting to start with a budget of just a few tens of thousands of yen a month. Covers how average daily budgets and billing caps actually work, setting up conversion tracking, narrowing to high-intent keywords, the weekly routine of negative keywords and the search terms report, and how to choose a bidding strategy on a small budget — all grounded in Google's official guidance. Archived version of https://comcomponent.com/en/blog/google-ads-small-budget-btob/, as published on 2026-07-27. The live article is maintained and may change after this date. First published 2026-07-04.