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This article aims to explore how Kazakh ornamental motifs are incorporated into contemporary fashion and how they reshape cultural meanings in modern Kazakhstan.

July 29, 2026TEXTILE

Ornamentation of Kazakh Textiles and Clothing: Iconographic Analysis and Cultural Representation

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Authors

SKSara Krykbayeva МММақсат МағзұмовAl-Farabi Kazakh National University SBSeifolla BodikovKaragandy State University

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Implication

Analysis of traditional ornaments in textiles and clothing reveals cultural meanings in post-independence Kazakhstan, emphasizing identity and heritage.

Key Points

This article aims to explore how Kazakh ornamental motifs are incorporated into contemporary fashion and how they reshape cultural meanings in modern Kazakhstan.
Examined a corpus of 12 museum-documented textiles and 16 ready-to-wear looks by five Kazakh labels from 2016-2021.
Employed Panofsky's three-level iconological method in conjunction with fashion semiotics and critical heritage theory.
Analyzed motifs based on visual coding covering form, material, production, and color across various fashion pieces.
Identified four recurrent translation strategies: material substitution, morphological reframing, chromatic recoding, and discursive recontextualisation.
Ornamentation functions as a cultural signifier, mediating aspects of authenticity, mobility, and identity.
Insights contribute to the discourse on post-Soviet heritage revival and the role of global fashion in shaping cultural narratives.

Cite This Study

Krykbayeva et al. (2026) studied this question.

synapsesocial.com/papers/6a69a2f1c8da07d9defa7166 https://doi.org/10.1080/14759756.2026.2685820

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Implication

Analysis of traditional ornaments in textiles and clothing reveals cultural meanings in post-independence Kazakhstan, emphasizing identity and heritage.

Ornamentation of Kazakh Textiles and Clothing: Iconographic Analysis and Cultural Representation

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Member takes

Implication

Key Points

Cite This Study

Ornamentation of Kazakh Textiles and Clothing: Iconographic Analysis and Cultural Representation

Discussion

Member takes

Implication

Key Points

Cite This Study

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