Understanding the Impact of COVID-19 Misinformation: The Mediating Role of Third-Person Perception in Media Literacy and Behavioral Intentions

The spread of COVID-19 misinformation has shaped public perceptions, challenging effective public health efforts and how individuals perceive such misinformation. This study investigated how COVID-19 misinformation influences perceived media effects and intentions for preventive behaviors and corrective actions, with third-person perception mediating the association between media literacy and these intentions. This study (N = 272) found that individuals believe that others are more affected by COVID-19 misinformation than themselves. News media literacy led to more preventive behavior and corrective actions. Additionally, higher media literacy indirectly reduces corrective actions through third-person perceptions. Findings highlight the role of media literacy as protective measures in the context of misinformation and suggest the need for tailored interventions that consider individuals’ skills and confidence in dealing with misinformation.