Implicit Bias Is Behavior: A Functional-Cognitive Perspective on Implicit Bias

Implicit bias is often viewed as a hidden force inside people that makes them perform inappropriate actions. This perspective can induce resistance against the idea that people are implicitly biased and complicates research on implicit bias. I put forward an alternative perspective that views implicit bias as a behavioral phenomenon. more specifically, it is seen as behavior that is automatically influenced by cues indicative of the social group to which others belong. This behavioral perspective is less likely to evoke resistance because implicit bias is seen as something that people do rather than possess and because it clearly separates the behavioral phenomenon from its normative implications. Moreover, performance on experimental tasks such as the Implicit Association Test is seen an instance of implicitly biased behavior rather than a proxy of hidden mental biases. Because these tasks allow for experimental control, they provide ideal tools for studying the automatic impact of social cues on behavior, for predicting other instances of biased behavior, and for educating people about implicitly biased behavior. The behavioral perspective not only changes the way we think about implicit bias but also shifts the aims of research on implicit bias and reveals links with other behavioral approaches such as network modeling.