What question did this study set out to answer?

This research aims to explore the relationship between Facebook engagement behaviors, data breaches, and the economic survival of student influencers in Kenya.

July 30, 2026International Journal of Business and Economics ResearchOpen Access

The Cost of Visibility: Facebook Engagement Behaviours, Data Breaches, and Student Influencer Livelihoods in Kenya

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Authors

YOYussuf OkariKisii University RNRobert Nyamao NyabwangaKisii University EOEliza OguchaKisii University

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Implication

Mixed-methods study examines the impact of Facebook engagement on student influencers' livelihoods and risks from data breaches.

Key Points

This research aims to explore the relationship between Facebook engagement behaviors, data breaches, and the economic survival of student influencers in Kenya.
Mixed-methods design using data from 440 observations across 100 Facebook influencer pages
Qualitative testimonials from five student influencers
Quantitative analysis via t-test and logistic regression for behavioral risk factors
Average of 1.57 data breaches per week among influencers, with high-engagement individuals experiencing seven times more breaches.
Logistic regression found that suspicious link clicks increase breach odds by 11.7 times, explaining 56% of digital security variance (R² = .5595).
No significant gender differences in risk behaviors (p = .5313); economic necessity appears to override demographic disparities.

Cite This Study

Okari et al. (2026) studied this question.

synapsesocial.com/papers/6a6af50460e2b924d3ea0920 https://doi.org/10.11648/j.ijber.20261504.12

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July 30, 2026International Journal of Business and Economics ResearchOpen Access

The Cost of Visibility: Facebook Engagement Behaviours, Data Breaches, and Student Influencer Livelihoods in Kenya

View Full Paper

Ask AI

Bookmark

Authors

YOYussuf OkariKisii University RNRobert Nyamao NyabwangaKisii University EOEliza OguchaKisii University

Discussion

Member takes

Implication

Mixed-methods study examines the impact of Facebook engagement on student influencers' livelihoods and risks from data breaches.

Key Points

This research aims to explore the relationship between Facebook engagement behaviors, data breaches, and the economic survival of student influencers in Kenya.
Mixed-methods design using data from 440 observations across 100 Facebook influencer pages
Qualitative testimonials from five student influencers
Quantitative analysis via t-test and logistic regression for behavioral risk factors
Average of 1.57 data breaches per week among influencers, with high-engagement individuals experiencing seven times more breaches.
Logistic regression found that suspicious link clicks increase breach odds by 11.7 times, explaining 56% of digital security variance (R² = .5595).
No significant gender differences in risk behaviors (p = .5313); economic necessity appears to override demographic disparities.

Cite This Study

Okari et al. (2026) studied this question.

synapsesocial.com/papers/6a6af50460e2b924d3ea0920 https://doi.org/10.11648/j.ijber.20261504.12

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