BECAUSE SMALL AND medium‐size enterprises are a major component of most economies, it is not surprising that many communities have specific programs to support these businesses. In Wales, this assistance includes design help. Gavin Cawood has positioned the Welsh Design Advisory Service as a strategic resource for SMEs, able to contribute to individual projects but also to promote techniques that build design into the processes organizations use to develop and leverage innovation.
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Gavin Cawood (1997) studied this question.