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Examines executive coaching's effects on organisational commitment in Tunisian executives, suggesting nuanced approach to coaching interventions.
Executive coaching (EC) is increasingly adopted as a strategic HR development practice, yet the differential effects of distinct EC goal agendas types on organisational commitment remain empirically underexplored. This study examines how performance, skills and life goal agendas influence affective, normative and continuance commitment among 101 Tunisian executives using PLS-SEM. Results reveal that performance agendas significantly enhance affective commitment, while life agendas negatively affect normative commitment; skills agendas yield no significant effect. These findings provide the first agenda-specific evidence of differential commitment outcomes and offer HR practitioners evidence-based recommendations for retention-oriented coaching interventions.
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Baklouti-Mhiri et al. (2026) studied this question.
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