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The spread of clock and calendar time (CCT) from the North Atlantic region to the rest of the world is an understudied phenomenon. The second part of this article, based on anthropological fieldwork, examines the successful localization of CCT in a semi-rural area of Sarawak, in Malaysian Borneo. Before that, the article critically assesses some of the main anthropological studies of time to date, highlighting their inattention to CCT and suggesting that CCT is a subject full of interdisciplinary promise.
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John Postill (2002) studied this question.
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