Avoiding Design Fixation: Transformation and Abstraction in Mapping from Source to Target

Designers try to ‘enlist’ whatever they can to help themselves arrive at high quality, novel and original designs. When stimuli are used for this purpose, usually provided at the onset of the design process, these stimuli, or sources, may have one of two effects: they may enhance the design search and contribute to a high‐quality, creative design, or they may cause fixation, when the designer is unable to divorce him or herself from properties of the stimulus. This paper argues that to avoid fixation stimuli should not be within‐domain and task examples, and in mapping from source to target it is essential to abstract relations among source objects, and to perform transformations in conjunction with transfer actions.