Answers are grounded in this paper and cite their sources.
Highlights• The present study assumes a hierarchical, multidimensional scheme for process quality and outcome quality.• Using partial least squares structural equation modelling (PLS-SEM).• Overall satisfaction fully mediates the impact of value, outcome quality and process quality on loyalty.
No takes yet. Share an insight, caveat, or question.
Howat et al. (2016) studied this question.
Synapse has enriched 10 related papers. Consider them for comparative context: