What question did this study set out to answer?

The study aims to explore agritourism as an entrepreneurial opportunity for rural women in Telangana, focusing on their perceptions and challenges.

Entrepreneurial Opportunities for Rural Women in Agritourism Sector: An Exploratory Study of Rural Telangana, India

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Qualitative study explores agritourism opportunities for rural women in Telangana, highlighting challenges and perceptions.

The study aims to explore agritourism as an entrepreneurial opportunity for rural women in Telangana, focusing on their perceptions and challenges.
Qualitative study design
Data collected through focus group discussions and interviews
Exploration of regulatory, sociocultural, and familial challenges faced by rural women
Rural women express a strong interest in agritourism as a viable business opportunity
Identified challenges include regulatory barriers and sociocultural norms
Openness to agritourism varies based on individual experiences and family support

Fatima et al. (2026) studied this question.

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