FAC-SEM: A Methodology for Modeling Factorial Structural Equations Models, Applied to Cross-Cultural and Cross-Industry Drivers of Customer Evaluations

This article presents factorial structural equations models (FAC-SEM). An experimenter conducting ANOVAs on means can use FAC-SEM on covariance matrices. To illustrate, the authors model customer evaluations and examine how construct relationships vary by sector and country. The methodological approach presented in this article is new to the literature and easily implemented.