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November 1, 2000Personality and Social Psychology Bulletin

Why Counterattitudinal Messages Are as Memorable as Proattitudinal Messages: The Importance of Active Defense Against Attack

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Authors

Alice H. EaglyAlice H. EaglySouthern Illinois University CarbondalePKPatrick KulesaNorthwestern UniversityLBLaura A. BrannonKansas State University

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Eagly et al. (2000) studied this question.

synapsesocial.com/papers/6a6e7df478a11c550e087c06https://doi.org/10.1177/0146167200263007
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