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May 1, 1992Marketing Science

An Application of a Product Positioning Model to Pharmaceutical Products

Paul E. Green Abba Μ. Krieger

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Abstract

This paper describes a case application of SIMOPT, a product positioning model and decision support system.

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Green et al. (1992) studied this question.

synapsesocial.com/papers/6a6e890678a11c550e0881af https://doi.org/10.1287/mksc.11.2.117

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