The Impact of Television on Readership

Thesis of the article: it has long been believed that there is a negative influence of television on the level of readership. Such a view is always proclaimed when the “books and television” context appears, but it is rarely supported by appropriate references to the researches in this field. The purpose of this article is an attempt to demonstrate that television is not a factor which influences negatively on the readership. It is a stereotypical view which is not confirmed in the professional scientific literature. Research methods: analysis of scientific papers devoted to researches analyzing the impact of television on reading. The main results, conclusions: television does not pose a threat to books and reading, and, thus, it cannot be proved that television has a negative impact on readership.