What question did this study set out to answer?

This article aims to develop a framework that emphasizes the importance of a positive sustainable purpose at the organizational level.

Positive sustainable purpose in a circular economy: The importance of sustainable innovation

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Conceptual framework highlights the role of positive sustainable purpose in enhancing corporate strategies and practices.

This article aims to develop a framework that emphasizes the importance of a positive sustainable purpose at the organizational level.
Conceptual framework development based on sustainability perspectives
Illustrative examples demonstrating the integration of sustainable purposes
Analysis of current ESG strategies in relation to circular business models
A positive sustainable purpose aligns with profit strategies without compromising them.
Current ESG strategies are inadequate for transformative change towards circular economies.
Firms must adapt their goals and innovation projects to emphasize environmental and social dimensions.

Ulrich Lichtenthaler (2026) studied this question.

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