The authors tested the limitations of paternalism as an explanation for the third-person effect's behavioral aspect, suggesting that the theory of reasoned action better explains why people are sometimes motivated to act on the third-person effect. This study ( N = 600) revealed that the third-person effect can motivate people toward socially desirable action that is not corrective in nature, supporting the theory of reasoned action as a theoretical basis for the behavioral aspect of the third-person effect.
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Golan et al. (2008) studied this question.
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