Answers are grounded in this paper and cite their sources.
The first chatbot of an academic journal in the field of tourism and hospitality was launched in 2017. This editorial presents the structure of the chatbot of the European Journal of Tourism Research, reflects on Editor’s experience in developing and using the chatbot, and provides practical recommendations to editors and publishers who may wish to adopt chatbots for social media communications.
No takes yet. Share an insight, caveat, or question.
Stanislav Ivanov (2020) studied this question.