Modeling the Determinants of Expenditure for Travelers from France, Germany, Japan and the United Kingdom to Canada

This is the authors' abstract. We don't add key points for this paper.

The purpose of this paper is to examine the determinants (sociodempgraphic and trip-related characteristics) of travel expenditures for British, French, German and Japanese travelers to Canada. Understanding of the importance of sociodemographic and trip-related characteristics in different markets can help marketing managers identify and evaluate possible target marketing programs.