Every restaurant franchisor who wants to operate a restaurant in foreign countries has to be aware of an environment that imposes constraints upon prospective restaurant franchisor. This paper describes a range of external environmental factors such as political, economical, socio-cultural, technological environments which are relevant to the U.S. restaurant franchisors considering commencing operations in South Korea. Foreign restaurant franchisors will discover advantages or opportunities that they could minimize the risk that involves investing in South Korea.
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Huo et al. (1997) studied this question.
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