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Male and female college students watched a videotape of a 3-year-old child who was identified as either a girl or a boy; they then rated the child on a number of personaltiy and ability measures. Males' ratings on many of the measures were more favorable for the "girl" than for the "boy," whereas females' ratings were more favorable for the "boy" than for the "girl." In addition to these interactions, there was also a main effect for sex of subject, with females rating the child more favorably than males.
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Gurwitz et al. (1975) studied this question.
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