Real-Time Digital Feedback and Employee Productivity: Evidence from Bangladesh’s Telecommunications Industry

The widespread use of digital technologies is driving the evolution of performance management systems (PMS), with real-time feedback becoming a prominent component of modern HRM. Considering the above scenario, this paper examines the association between real-time digital feedback and employee productivity in the Bangladeshi telecommunication industry. To achieve this objective, the research design involved a quantitative phase in which 268 respondents were selected for a survey. For the analysis of the quantitative data, structural equation modeling (SEM) in SPSS and SmartPLS 4.0 was used. The findings indicate that real-time digital feedback is positively associated with both employee engagement and productivity. Employee engagement partially mediates the relationship between digital feedback and productivity. Furthermore, it was found that the perceived usefulness of feedback acts as a moderator, enhancing the relationship between real-time feedback and employee engagement. Similarly, organizational support for feedback culture moderated the relationship between real-time feedback and employee productivity. This study seeks to integrate the JD-R and TAM models to provide a theoretical framework for explaining the association between the use of digital feedback systems and employee behavior in an emerging economy. The contributions of this research are to add to the existing body of knowledge about digital PMS by highlighting the role of engagement and other contextual factors that may influence the relationship.