How the Factors of the Relationship Between Parties Influence the Multi-Sided Marketplace Success?

The increase in the number of marketplaces and the expansion of its offerings generated greater competition in the market and difficulties in differentiation.While the multi-sided marketplace offers many advantages for the parties (marketplace, sellers and customers), it also incurs some risks and operational costs.The paper provides an in-depth aggregation of the results of identified primary studies about multi-sided marketplaces, after carrying out a systematic literature review, and proposes a framework showing the contributions and risks for the parties participating in the marketplace.