Practices and Beliefs of Private Practitioners Surrounding Discounted Veterinary Services and Products

Impacted by educational debt and stagnant salaries, the financial viability of a career in veterinary medicine is a growing concern for many within the veterinary profession. Many veterinarians are small business owners, which requires them to learn and practice good business and practice management skills. Despite the recognized importance of business skills to the success of the veterinary profession, training in this area has been historically limited. An important part of practice management skills involves policies and practices surrounding pro-bono and discounted services and products.