Advertising and the Consumption of Tobacco and Alcoholic Drink: A System‐wideanalysis

This paper examines the roles of advertising and other variables in the determination of the level and composition of the demand for alcoholic drink and tobacco in the United Kingdom. This investigation is made through estimates of a version of the Rotterdam model, modified to include advertising terms and employing quarterly time-series data over the 1963-87 period. The model attempts also to measure the effects of health publicity on demand for these products.