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This research investigates the intricate dynamics between New Product Development (NPD) front-end Technical Fuzziness (TF), Team Learning (TL), and Project Performance (PP) within a high-tech Research and Development (R&D) foundation in northern Taiwan. Employing a quantitative research approach, data is systematically gathered through structured questionnaires, enabling statistical analyses to test hypotheses and uncover correlations. The study has a novel approach in its comprehensive examination of the interrelated factors shaping the NPD process. The findings posit a significantly negative correlation between NPD front-end TF and PP. The investigation delves into the complexities that arise from technical uncertainties during the early stages of product development, as well as the implications for overall project success. The examination asserts a significantly positive correlation between TL and PP. The research presents the moderating influence of TL on the connection between front-end TF and PP. This novel aspect aims to unravel how TL may mitigate or amplify the challenges posed by technical uncertainties in the NPD process. The findings of this investigation improve understanding of the interaction between NPD front-end dynamics, TL initiatives, and PP, offering valuable implications for practice and theory in the realm of novelty management.
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Wey et al. (2025) studied this question.
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