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This study investigates the residents' attitudes to tourism as a driver of regional development and the impact of digital technologies on these perceptions. This work considers a ‘lagging behind’ region of the EU and employs a generalised ordered logit regression. The main findings suggest that the positive attitude is affected by the digital technology use, education, non‐job variables and touristic products such as landscape, food and wine and events. As a result, the digital technology and the enhancement of touristic products may serve as important factors for ‘lagging behind’ regions to meet a smart, sustainable and inclusive growth.
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Lucia et al. (2021) studied this question.
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