Attaining a sustainable future will involve dramatic changes to contemporary lifestyles. In order to promote these changes effectively it is essential to have a clear comprehension of the variables characteristic of individuals who engage in responsible environmental behavior. To this end, this paper presents three studies. The first study illustrates that no common set of variables can be used to predict a wide range of proenvironmental activity. The second study clarifies the factors that predict householders' composting, while the third study investigates householders who invest in energy efficiency.
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McKenzie‐Mohr et al. (1995) studied this question.
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