Mobilizing Media Studies in an Age of Datafication

We are at a pivotal moment for understanding and deciding what is actually at stake with datafication. In this contribution, I argue for the increasingly important and politicized role of media scholarship to privilege lived experiences and situated practices as a counter to the active neutralization of data-driven systems and their implications. In particular, I argue for the relevance of media studies to emphasize the uses to which technology is put and explore how data practices relate to other social practices and historical contexts as a way to broaden the parameters of response, moving data politics beyond the confines of the technology itself, and contending instead with the premise and terms of the debate.