Residents' Perceptions of Tap Water and Decisions to Purchase Bottled Water: A Survey Analysis from the Appalachian, Big Sandy Coal Mining Region of West Virginia

In this exploratory effort, we examine the possible externalities associated with coal mine production and its ensuing effects on drinking water. Past experiences in the coal fields suggest that this has significant economic impacts on household budgets, with many residents choosing to buy bottled water rather than rely on their local tap water for consumption and household usage. Through an analysis of survey data, this study explores the relationship between resident perceptions of watershed pollution associated with coal mining, its perceived effects on drinking water quality, and decisions to purchase “store-bought” water (bottled water). While findings reveal an indirect association between perceived pollution impacts, perceived drinking water quality, and resident decisions to purchase bottled water, the most robust direct predictors of purchase are perceived tap water quality, the saliency of drinking water concerns, and trust/distrust in the local water treatment facility.