Why do women travel solo for purposes of leisure?

Increasingly women choose to travel alone instead of traveling with others or with groups. This study assessed why women travel alone for leisure purposes. An on-line questionnaire was developed to collect data for this study. Survey participants were 194 women who had solo travel experiences for pleasure. Using a factor analysis approach, five motivational dimensions for women who travel alone were derived, namely, experience, escape, relax, social, and self-esteem. The importance of the five motivational factors was significantly different based on the demographic and trip characteristics of the respondents.