Digital Strategic Engagement in Artrepreneurship: development and content validation of a multidimensional scale

Digital communication platforms have become central infrastructures for creative entrepreneurship, particularly in artrepreneurship, where artistic identity, audience interaction, and entrepreneurial activity are closely intertwined. Despite the increasing interest in this topic from scholars, there has been little empirical research in this area because of the absence of situationally appropriate psychometrically sound measurement tools. The aim of this study is to construct and validate a Digital Strategic Engagement in Artrepreneurship multidimensional scale. Based on the qualitative results, items were inductively developed and tested for content via twelve expert-based content validations with fifteen academics, creative and digital communication specialists. Content Validity Indices (I-CVI) were also calculated on an item-by-item basis and Scale Level indices (S-CVI/Ave and S-CVI/UA) were calculated to determine how well the items are relevant, in addition to chance. Modified kappa statistics were also calculated to assess the relevance of items beyond chance. Results show high content validity among the constructs and lead to a narrow set of items to be used in the future as part of the empirical validation. There were 5 items deleted and 2 items edited, for a final 37 item scale. The results show high content validity for the suggested dimensions and give a context-specific tool that can be used for future research into creative entrepreneurship that is mediated by platforms.