This research was designed to examine the effects of multiple dimensions of religiousness on two important shopping characteristics: Sunday shopping and outshopping. Results of a random telephone survey of 338 participating residents of five small towns centring around Ruston, Louisiana, indicated that each dimension of religiousness had a significant affect on one or more Sunday shopping and outshopping variables included in this study. Moreover, all shopping variables included in the study were significantly affected by some dimensions of religiousness.
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Siguaw et al. (1997) studied this question.
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