Due to changes resulting from the economic trends of the last decades, entrepreneurs are faced with a new requirement, called sustainable development and demanding systems / holistic thinking, an explicit or implicit one, as a precondition of success. It is supposed to enable the existence and development of humankind after recent centuries in which production and trade used to matter more than survival and has caused profit to kill profit, because a biased and short-term achievement may cause high cost in a broader view and a longer term. Reality shows up as a much more complex feature than a purely biased economic viewpoint shows. It requires us to return to Adam Smith who actually required business persons to adhere to ethics of interdependence, to be altruistic for selfish reasons, for self-interest. One resulting issue reads: What makes entrepreneurs accept the idea of sustainable development?
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Potočan et al. (2003) studied this question.
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