White Colorism

Perhaps reflecting a desire to emphasize the enduring power of rigidly constructed racial categories, sociology has tended to downplay the importance of within-category variation in skin tone. Similarly, in popular media, “colorism,” or discrimination based on skin lightness, is rarely mentioned. When colorism is discussed, it is almost exclusively framed in terms of intraracial “black-on-black” discrimination. In line with arguments highlighting the centrality of white racism, the present paper contends that it is important for researchers to give unique attention to white colorism. Using data from the 2012 American National Election Study, an example is presented on white interviewers’ perceptions of minority respondent skin tone and intelligence ( N = 223). Results from ordinal logistic regression analyses indicate that African American and Latino respondents with the lightest skin are several times more likely to be seen by whites as intelligent compared with those with the darkest skin. The article concludes that a full accounting of white hegemony requires an acknowledgment of both white racism and white colorism.