Investigation of Clothing Sizing Information in Online Shopping Offered to Consumers

The purpose of this study is to examine clothing sizing information that the apparel brands in Turkey offer to the consumers in the purchase of their clothes on the internet. The material of the study consists of clothing size charts and visuals on the on-line sales pages of the brands. The extent and extent of production activities, consumer mass is the main criterion in the selection of the brands taken into the research sample. The clothing sizing information on the internet shopping sites of the five apparel brands that fullfilled the most determined criteria were scanned.Brands are defined by coding instead of their names. Observation forms developed by the researchers were used in the screening of the data. Data were analyzed according to their written and visual qualities. The data were discussed in terms AJIT-e: Online Academic Journal of Information Technology 2019 Yaz/Summer– Cilt/Vol: 10 ‐ Sayı/Num: 38 DOI: 10.5824/1309‐1581.2019.3.006.x http://www.ajit‐e.org/?menu=pages&p=details_of_article&id=423 130 of the adequacy and comprehensiveness of the coverage of these data in consumer buying behavior. As a result of the research; brands generally provide basic information about garment sizing, but the content is insufficient when it comes to product diversity; deficiencies were found in the figures showing the measurement places. Comparing the clothing sizing charts of brands, differences were found in both the range of body number distributions, and the upper and lower body dimensions. The results have been tried to be interpreted in terms of whether they can supply the expectations and needs of the consumers who prefer the brands on the internet.