Measuring Involvement With the Service: A Further Investigation of Scale Validity and Dimensionality

Existing research on the construct of involvement has concentrated primarily on involvement with tangible products. This paper extends existing research on involvement by systematically conducting a further examination of the reliability, validity, and dimensionality of Zaichkowsky's (1994) revised personal involvement inventory across a variety of service contexts. Results of this research provide additional insight into the validity and dimensionality of the service involvement scale, and point out some clear directions for future research on consumer involvement with services.