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May 1, 1988Journal of Marketing Research

An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment

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Authors

DGDavid W. GerbingPortland State UniversityJAJames C. AndersonUniversity of Exeter

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Gerbing et al. (1988) studied this question.

synapsesocial.com/papers/69d7cdae33ca018b39ae2e1ahttps://doi.org/10.1177/002224378802500207
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