Consolidating Empirical Research into Green Hospitality Consumption: A Meta-Analytical Approach

This study has explored the factors that influence green hospitality consumption based on the theory of planned behavior (TPB). An extensive literature search using the preferred reporting item for systematic reviews and meta-analyses method identified 275 relationships from 45 independent samples (N = 20,814). The results demonstrated that “Subjective norm” (p = .60) and “Attitude” (p = .60) were the most salient factors influencing green hospitality consumption intention. “Culture” and “publication year” played moderating roles in the relationships between the TPB constructs. Specifically, TPB relations appeared to be greater in Eastern (e.g. Subjective norm-Perceived behavioral control, p = .49) than in Western culture (Subjective norm-Perceived behavioral control, p = .12), and the influence of customers’ subjective norm on green behavioral intention was stronger over time (β = 0.84, p < .05). The theoretical and practical ramifications are also provided.