Senior Travelers to Integrated Resorts: Preferences, Consuming Behaviors and Barriers

This study expands the literature on senior tourism in Asia by investigating buying preferences, behaviors and accessibility barriers of seniors visiting integrated resorts (IRs). In-depth interviews were conducted with 17 seniors and 8 companions of seniors who had visited integrated resorts in Macao. Results indicated Chinese seniors usually visited IRs with family, and seniors were price sensitive. Respondents experienced both environmental barriers and poor service quality, which negatively affected their experiences. This study clarifies preferences and difficulties of senior travelers visiting integrated resorts and argues that difficulties are mainly due to IR design. Recommendations are provided to improve facilities and service quality for older visitors in large-scale tourism facilities.