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The purpose of this study is to investigate the impact of R&D on a firm's longrun performance and competitiveness within the U.S. and Japanese high-tech industries. First, we examine whether there is a positive relationship between R&D expenditures and a firm's long-run performance (i.e., market growth). We then search for a systematic difference in this relationship between two different economic environments, the U.S. and Japan. Furthermore, the interacting (moderating) effect of R&D on the firm's competitive structure and performance is explored. That is, how R&D moderates the linkage between the selected strategies and firms' performance. We find the results indicate a positive relationship between R&D expenditures and a firm's market growth, but one that is constant only in Japan.
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Lee et al. (1995) studied this question.
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