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In the present experiment subjects made a decision between two alternatives which was either reversible or irreversible. After the choice, subjects evaluated the attractiveness of both alternatives once more under different time levels. It was found that with increasing time level, re‐evaluation of alternatives increased under irreversible and decreased under reversible conditions. The results are discussed in the framework of dissonance theory.
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Frey et al. (1984) studied this question.
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