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Purpose The typology developed in this research allows one to compare a variety of information services around the world. A properly built typology ensures a methodologically‐valid framework. Design/methodology/approach In this research typology‐building methodologies developed in social sciences and strategic management are imported to provide an example of how a typology may be built for information services. Findings The prescriptive element derived from this framework helps to benchmark countries relative to different information services as a function of their level of development and cultural characteristics. Originality/value This research enables managers of multinationals to distribute their information globally by taking advantage of the relative differences among countries.
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Prasad et al. (2006) studied this question.
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