What question did this study set out to answer?

This research aims to understand how public engagement in political discourse changes on Facebook during continuous political instability across multiple election cycles.

August 3, 2026Online Information Review

Modeling public engagement in political discourse on Facebook in times of political crisis: the case of the four-cycle election loop

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Authors

AEAvshalom ElmalechBar-Ilan University MZMaayan Zhitomirsky‐GeffetBar-Ilan University SHShlomit HadadAshkelon Academic College

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Implication

Longitudinal study reveals engagement patterns in political discourse on Facebook amid ongoing instability, highlighting emotional dynamics and fatigue.

Key Points

This research aims to understand how public engagement in political discourse changes on Facebook during continuous political instability across multiple election cycles.
Analyzed over 8,000 posts from leading Israeli politicians and millions of public responses during four election cycles from 2019 to 2021.
Used computational methods to examine changes in sentiment, content features, and communication patterns.
Assessed the relationship between these factors and public engagement amid prolonged political turmoil.
Negative sentiment was prevalent across all election cycles, but it gradually declined over time.
Longer posts correlated with higher levels of public engagement contrary to initial expectations.
Public engagement surged during the first three election cycles and stabilized in the fourth, suggesting a balance between increased political attention and voter fatigue.

Cite This Study

Elmalech et al. (2026) studied this question.

synapsesocial.com/papers/6a70402f75942ff7265e4e92 https://doi.org/10.1108/oir-08-2025-0642

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Implication

Longitudinal study reveals engagement patterns in political discourse on Facebook amid ongoing instability, highlighting emotional dynamics and fatigue.

Modeling public engagement in political discourse on Facebook in times of political crisis: the case of the four-cycle election loop

Discussion

Member takes

Implication

Key Points

Cite This Study

Modeling public engagement in political discourse on Facebook in times of political crisis: the case of the four-cycle election loop

Discussion

Member takes

Implication

Key Points

Cite This Study

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