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Technology roadmapping (TRM) is gaining momentum as a strategic management tool for an organization to integrate technology into business strategy. This paper reviews over a hundred of TRM related publications to provide the community with the current state of roadmapping researches and practices. From the literature, the issue of keeping a roadmap alive is identified as the key challenge in the field. To address this challenge, operationalization and effective implementation of TRM are emphasized as potential areas for future research.
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Vatananan et al. (2012) studied this question.
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