Examining the Effectiveness of Conducting Informational Interviews toward Contextualizing Topics in Business Education

This paper examines the effectiveness of utilising structured informational interviews in a business management course to enhance students' ability to contextualise and articulate the utility of the concepts and techniques covered in the course within the broader framework of managerial functions in practical settings. A comparative performance study of two groups of students is used to illustrate the viability of utilising informational interviews as an experiential instructional tool to achieve the desired learning outcome. The paper also looks at students' perceptions of informational interviews and their impacts on their learning experiences.