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Introduction: McDonaldization and Beyond THEORETICAL ISSUES Mannheim's Theory of Rationalization An Alternative Resource for the McDonaldization Thesis? The McDonaldization of American Sociology A Metasociological Analysis Munch(ing) on the McDonald(ization) of Social Theory THE EXPANSION OF MCDONALDIZATION McJobs McDonaldization and its Relationship to the Labor Process McDonaldization The New American Menace Globalization, McDonaldization and Americanization Credit Cards, Fast-Food Restaurants and Increasing Rationalization THE NEW MEANS OF CONSUMPTION The New Means of Consumption A Postmodern Analysis `McDisneyization' and `Post-Tourism' Complementary Perspectives on Contemporary Tourism McUniversity in the Postmodern Consumer Society Dealing with the New Means of Consumption MCDONALDIZATION REDUX Some Concluding Thoughts on the McDonaldization Thesis
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Allan et al. (1999) studied this question.
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