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Competition is today forcing companies to increase their effectiveness exploiting synergy and learning in product innovation. Most literature, however, is still mainly focused on how product development projects, seen as isolated efforts, are organised and managed. Basing on preliminary results from the Euro‐Australian co‐operation project CIMA (Euro‐Australian co‐operation centre for Continuous Improvement and innovation MAnagement), this paper proposes a model to explain how companies can gain a substantial competitive advantage by facilitating knowledge generation and transfer during the overall product life‐cycle
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Corso et al. (2000) studied this question.
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