Agri-Entrepreneurship: Measurement and Evaluation of Intellectual Capital Potential

In Central and Eastern Europe (CEE) business conditions, intellectual capital is becoming increasingly important as a form of intangible rather than tangible capital. The aim of this study was to determine the structure of intellectual capital, identify determinants, and evaluate their values for agri-entrepreneurship development. Thereby, potentials were identified, and strategic guidelines were created. The research methodology was based on the measurement and evaluation process using the calculations of importance weights and the ratings and values of all attributes and determinants. It was recognised as human, structural, and consumer capital with different attributes and descriptions. Four research questions were tested through research and analysed with a primary focus on the measurement and evaluation of attributes. The results show a predominant value for entrepreneurs' abilities in human capital. Agri-entrepreneurs were found to have the greatest potential in the organisational structure for structural capital. The distribution channel had the highest value in consumer capital. Moreover, the study shows that human capital has the highest value and potential for agri-entrepreneurship development compared with consumer and structural capital. A strategic analysis was applied to connect the proposed guidelines. This research on intellectual capital potential established the guidelines for strategic goals that entrepreneurs should focus on to increase their competitiveness in the market. Implications for the Central European audience: Research on agri-entrepreneurship has been increasing but is still lacking in the CEE region, especially in countries where agriculture is one of the most important economic branches. This conceptual research model is an attempt to formulate an empirical evaluation of the determinants of intellectual capital. It aimed to recognise weaknesses and form strategic goals for the production value growth and operations of economic entities in agriculture. The model focuses on intangible capital and its components, which are crucial for small- and medium-sized enterprises in the agricultural sector.