The Effects of Women's Age and Physical Appearance on Evaluations of Attractiveness and Social Desirability

Younger people are perceived as possessing a host of socially desirable attributes, some of which are the same traits attributed to attractive people. In the present study, 160 younger and older White Canadians rated the attractiveness and personality traits of 1 of 4 target women. The results indicated an interaction between the participant's age and gender and the age and attractiveness of the target person. Both younger and older judges showed an attractiveness bias and downrated the social desirability of younger unattractive targets. Younger judges rated younger and older attractive targets as equal in social desirability. Older male judges rated older attractive targets as less socially desirable than younger attractive targets. Results are discussed in terms of cultural expectations of beauty.